Trying to compare a period of time before social media and before the massive aftermarket boom of HWC/RLC pieces to the current marketplace is a very poor business practice. So while I understand the reluctance to have cars sitting around in the shop and the issues of past releases that all should be tossed out the window. In fact, I don’t think there were many “apologies” given out after that given the way the Sugar Caddy was received. Yes, it was an apology from Mattel with free product, but it still made many collectors irate. In reality though, those collectors were not charged and were sent the #HWC Series 8: #Sugar Caddy as a consolation prize. I believe that the term bait & switch was thrown out there quite a bit. Instead of receiving the highly-coveted party cars, collectors got a default code in the order confirmations that said “VVM999”. Ultimately, what happened was that the “pulls” were oversold. It was a great deal, and especially good for those that didn’t have the means to make it to conventions. In the Pink Party Car VVM, RLC members had the chance to get some #RLC Party Exclusives for what collectors were charged at the conventions. You placed an order for a “pull” and usually didn’t know what you were getting until a confirmation email came. VVMs were common those days as you ordered “pulls” for $9.99 to get some HWC releases that didn’t sell out. One day, came the great Virtual Vending Machine (VVM) of pink RLC Party cars. Its certainly a great lesson in supply exceeding demand, and a great argument versus those collectors that think the RLC should be producing 30,000+ cars for every sale. The #Sugar Caddy, on the other hand, sat in the shop for years. Hot Wheels Sugar Caddy from the 2009 Series 8 Neo-Classics (on orange track)Īs fate would have it though, the Silverado actually sold well, selling out in a couple days - yeah, days was a good sellout.
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